The Best Control Management System for Search Engine Operator in 2022

 

 

Choosing a content management system or CMS can be compared to choosing a house: it’s a significant purchase decision, and you’re going to be stuck with it for several years to come.

Barring a major site overhaul, a Control Management System will have a lifespan of over three years, making it very critical to choose the right and the precise one. A CMS that can evolve alongside your business, keep up with the new technological and security trends and advancements, and of course, be ideal for the SEO’s requirements.

Table of Contents

What is CMS?

Why does a CMS Matter for the SEO

Important SEO Features to be Considered When you are Choosing a CMS

The Top 3 CMS Platforms for the SEO

 

What’s a CMS?

 

 

Before we dive into the specifics and details of this blogpost, you must first equip yourself with the knowledge of what exactly is a CMS.

So, a CMS or a content management system is basically a software platform or mode that allows and enables the users to easily build and manage a website’s content by providing an interface that bridges that gap that lies between relying solely on the scripting and markup languages like HTML, CSS, and JavaScript. Examples of CMSs range from WordPress, Drupal, Joomla to even WooCommerce, as well as BigCommerce.

 

Why does a CMS Matter for the SEO

Google ranks websites based on hundreds of factors and parameters, many of which are based solely on a CMS’s performance and its capabilities. Some of these factors and parameters include:

1. Page loading speed
2. Its Indexability
3. The Crawlability
4. The On-page elements
5. The Canonicalization and also,
6. The Indexation preferences

If you want to maximize your ability to capture and attract an audience organically, you must ensure to choose the right CMS that allows and enables you the maximum search engine optimization functionality as well as the performance. Because unlike the other SEO practices for boosting a site ranking, a CMS can only be chosen and selected at the very start, before the website goes live.

 

Significant SEO Features to be Consider When you are Choosing a CMS

Since the CMS platforms have their strengths and shortcomings, we have come up with a checklist of the essential and vital elements that are needed for an effective SEO management.

Crawlability and the indexability

• Customizable URLs: URLs can be modified and cleaned up to be descriptive and display an organized path.
• Categories: there should be a flexible and a bendable categorization option and a hierarchical post structure.
• Canonicalization: a canonical tag tells the search engines which page is the master copy to avoid any duplicate content issues.
• Navigation: the CMS must have a site menu which is intuitive and breadcrumbs
• Internal linking: There should be an option which allows you to look for the related topics, and the site should suggest the associated content on its own.

 

Customizability

• Page titles and the meta-descriptions should be editable and modifiable and have a character limit counter, so that you will not have to keep a track manually.
• Internationalization: the CMS can adapt to different languages or the regional versions and the tag pages with Hreflang accordingly.
• Lightweight framework: No excess codes or data, slow databases, or resource hogging.
• Future-proof: you should choose a CMS which updates with the advancing time and inculcates all the trendy options and customizations.

Integration

• Analytics tools: While most of the CMS platforms have built-in analytics, a third-party tool can be more insightful and granular.
• Social: The site can be integrated and linked with your social media handles and feeds.
• RSS: It should support the RSS feed generation to attract and allure the subscribers.
• Loading time: The CMS should have features or plug-ins for improving and advancing the site speed and the feature of image compression.

 

Security

• Must have a very robust and secure security features or the available extensions.
• There should be frequent and regular updates and patches.
• It should provide you with an option for regularly scheduled backups.

 

The Top 3 CMS Platforms for the Search Engine Operators

1. WordPress

 

 

There are many reasons as to why WordPress is the world’s most popular CMS, with over 60 million users currently, including the top sites like Bloomberg, CNN, Disney, and Sony, to name a few. These include ease of use, seamless and boundless integrations, and a countless number of different template options.

But more importantly, WordPress cannot be matched when it comes to the Search Engine Operators.

2. HubSpot

 

 

The very first thing to be noted is that HubSpot is more than just a mere CMS: it’s a complete package of sales, marketing, and a service platform. In the year 2020, HubSpot launched a CMS Hub, a CMS platform designed specifically for businesses that can integrate and combine with other HubSpot products like the Marketing Hub and the Sales Hub.

Unlike WordPress, originally built for blogging, CMS Hub was specially designed from the ground up as a marketers’ CMS platform. As a result of which, critical site aspects like content collaboration, CTA creation, SEO, and mobile optimization and development are baked-in and do not require any additional plugins or any software.

3. Drupal

 

 

Drupal is an open-source software that includes and inculcates both a CMS and a development framework. It’s extremely versatile to be used as a foundation for creating your personal websites, or eCommerce sites, or even portals as well as forums. Drupal has been around longer than WordPress, having launched in 2000 and powers around 3% of all the websites. Notable users include eBay, NASA, Tesla, Twitter, and some top universities like Harvard and even Stanford.

The Best CMS for SEO

The Content Management System is the very backbone or the very essence of your website: it’s the foundation for building your site, and managing it, and even promoting it across the web. Since your CMS acts as the bedrock or a foundation, it’s essential and vital to choose the right and precise one for SEO.

Remember, your CMS should align with your product or service offering, suit your specific requirements and wants and campaign a roadmap, and meet your budget. But, most importantly, the CMS should be able to evolve and adapt as your needs and requirements do.

Not surprisingly enough, we choose WordPress as our top pick. Its user-friendly interface, extreme versatility, unmatched library of themes and plugins, and extensive development support make it the CMS of choice for over 60 million websites.